We often talk to start-ups who are trying to decide whether to pay for having a professional website made or whether to start building it themselves.
Many entrepreneurs run on a tight budget, and they think that if they can make their own website, it’s an obvious place to save money.
And it is a good thought, but there are just a few things to consider. Get 5 tips for a good landing page further down.
From dentist to web designer in one night?
First of all, you need to consider whether you have the time, and the skill, to learn all you need to know to get a professional result.
A design must be set up, yes. And the design must be structured in a way that it converts visitors to customers. That’s the entire point of the website, right? So, this must be taken into account, when building the design. And in addition, there are also a number of technical stuff one needs to understand.
Nowadays you can learn a lot from reading on the internet, but it takes many years to learn the skills that the different profiles of a web agency have. It’s not something we can learn after only a couple of hours of research online. But then again, you wouldn’t be able to become a dentist by spending an evening in front of Youtube.
And if you are starting a business, you also have to think of its true core benefit – the one that should generate income for the company.
As a consequence of the ‘rapid DIY-learning’, we unfortunately see that many end up with a rather clumsy solution, where it is plain to see that the result is something made by a person with only the most basic knowledge. And it’s not just us in the industry that are able to see when a website is made by an amateur – so can the customers. Because it screams lack of professionalism, if a website has blurred images, is slow to load, uses 5 different fonts, or is not mobile-friendly.
As a result, those who visit the website will not be converted into customers. Instead, they move on to another website that conveys professionalism and credibility.